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Hospitality SaaS Local Data Sourcing Cold Email Outreach

How Jamezz reached an unreachable ICP in 60 days

Jamezz's ideal buyers, local restaurant and fast-food entrepreneurs, aren't on LinkedIn. We built a custom outbound system using Google Maps, Clay, and scraping tools to unlock $190K+ in pipeline.

0
Qualified leads
$190K+
Pipeline created
60
Days to results
8 wk
Campaign timeline
01 The Challenge

Reaching an ICP that doesn't exist in B2B databases

Jamezz is a hospitality SaaS provider offering self-order solutions like QR ordering, self-service kiosks, and tablet ordering. Their ideal buyers are local restaurant owners, hotel operators, and fast-food entrepreneurs, a segment that is highly fragmented and nearly invisible in traditional B2B prospecting tools.

These business owners aren't active on LinkedIn and don't show up in standard databases. Jamezz lacked a structured outbound process and wanted to validate international demand, but first needed a way to systematically reach thousands of small local entrepreneurs across fragmented markets.

02 The Solution

A complete outbound system built from scratch

We built a full outbound engine combining creative data sourcing with battle-tested infrastructure and AI-powered personalization to reach decision-makers that most outbound teams simply can't access.

01
ICP Definition
Worked with Jamezz to clearly define their ideal customer profile: restaurant owners, hotel operators, and fast-food entrepreneurs across multiple markets.
02
Local Data Sourcing
Instead of relying on LinkedIn or traditional databases, we built lead lists using Google Maps, Apify, Clay, and Yellow Pages scraping to reach decision-makers who are typically invisible in B2B tools.
03
Technical Infrastructure
Managed domain setup, inbox warmup, SPF/DKIM/DMARC configuration, and ongoing deliverability monitoring to ensure emails landed in the inbox.
04
AI-Powered Personalization & Campaign Management
Crafted dynamic first lines and tailored messaging that resonated with hospitality entrepreneurs. Launched and optimized sequences while continuously monitoring replies and refining targeting.
“

closed:in unlocked an ICP we couldn't reach through normal channels. The pipeline volume was so high that we delayed international expansion just to handle the demand.

Jamezz Leadership
03 The Results

$190K+ pipeline from an "unreachable" market

In just 60 days, Jamezz went from no structured outbound to a full pipeline of qualified hospitality leads. The pipeline volume was so high that they delayed international expansion to handle demand.

0
Qualified leads generated
$190K+
Pipeline value created
60
Days to results
Validated
Outbound as scalable growth engine for local-market SaaS

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