Home Case Studies Team Contact Book Meeting
Back to case studies
B2C / Home Interior Netherlands Retail Outreach

How Endresz generated 247 boutique conversations across Netherlands

Endresz, a high-end women's fashion brand, wanted to scale partnerships with independent designer boutiques across Netherlands. We built a multi-market outbound system that generated 247 qualified conversations and $128K+ in pipeline.

0
Opportunities
30 days
Timeline
0
Reply rate
0
Opportunity rate
01 The Challenge

Cracking an extremely niche ICP

Endresz is a Dutch women's fashion brand specializing in timeless, high-quality designs produced in small batches. They wanted to scale partnerships with independent designer boutiques across Netherlands.

The challenge: this ICP is extremely niche and hard to qualify. Many boutiques don't list themselves on LinkedIn or major databases, and not all shops fit Endresz's strict criteria (premium, multi-brand, high-end positioning). Expanding into multiple Netherlandsan regions required copywriting in local languages and different outreach strategies per market.

02 The Solution

Building the entire outbound engine from scratch

Jurre and the team at Closedin built the entire outbound engine from scratch. ICP analysis, lead sourcing, infrastructure setup, and a short personal messaging structure that works extremely well in retail outreach.

01
ICP Analysis & Store Targeting
Analyzed store types, revenue ranges, and buyer roles to define exactly which retail stores were the right fit. Mapped the purchasing decision process inside physical stores.
02
Lead Sourcing & Verification
Built accurate lead lists targeting store owners and purchasing managers directly. Only 900 individual contacts were needed to generate massive results.
03
Short & Personal Messaging
Used a short and personal messaging structure that works extremely well in retail. The first line explains why we're reaching out, the second offers a brief intro, and the final line contains a clear call to action.
04
Continuous Optimization
Optimized outbound continuously which improved results week after week. A/B tested subject lines, copy angles, and sending schedules using Instantly as the backbone for fast testing and safe scaling.
“

Closedin helped us crack one of our biggest challenges: reaching the right boutiques. Their system didn't just generate replies - it generated qualified conversations with exactly the kind of stores we want to work with. The campaigns in the Netherlands and France were particularly strong, giving us real traction in Netherlands.

Founder, Mistertafel
03 The Results

96 opportunities from 900 contacts in 30 days

In less than 30 days, Mistertafel went from zero outbound to 96 retail opportunities. From just 1,800 emails sent to 900 individual contacts, achieving a 35%+ reply rate and 10% opportunity rate. Proof that outbound works even if you've never done B2B, with the right systems.

0
Retail opportunities generated
0
Reply rate achieved
0
Opportunity rate
5
Markets across Netherlands

Want results
like these?

Book a free strategy call and discover how we can build a predictable outbound pipeline for your business.

Book a 30 Minute Call