Home Case Studies Team Contact Partner login Book Meeting
Back to case studies
Private Equity / M&A United Kingdom Cold Email Outreach

How Thomas Scott & Co generated 181 opportunities through multi-market PE outbound

TSC needed to reach private equity firms and buy-side decision makers across the UK. We launched 4 targeted campaigns that generated 181 qualified opportunities worth $300K+ in pipeline.

0
Opportunities
19.5K
Emails sent
0
Deliverability
$300K+
Pipeline value
01 The Challenge

Reaching the right decision makers at scale

Thomas Scott & Co is a corporate finance advisory firm specializing in M&A transactions. They needed to systematically reach buy-side decision makers and private equity firms across the UK market, but lacked the infrastructure and data to do outbound at scale.

02 The Solution

Turning chaos into a scalable system

We designed and executed a full outbound engine from scratch — combining deep market research with battle-tested infrastructure and hyper-personalized outreach.

01
Multi-Market PE Targeting
Mapped the entire UK private equity landscape using Clay. Identified buy-side firms, corporate development teams, and M&A advisors with active deal mandates.
02
Infrastructure at Scale
Set up dedicated sending infrastructure across multiple domains with full authentication. Managed 19,500+ emails with 99% deliverability.
03
Tailored Deal-Flow Messaging
Built sequences that spoke the language of PE professionals. Each email referenced relevant deal sizes, sectors, and investment criteria.
04
Campaign Optimization
Ran 4 distinct campaigns (Buy-Side, Sell-Side, PE UK, PE UK Clay) simultaneously, optimizing each based on reply patterns and opportunity quality.
“

The outbound campaigns closed:in built for us transformed how we source deals. We went from relying purely on our network to having a predictable flow of qualified conversations with PE firms and corporate buyers.

Managing Director, Thomas Scott & Co
03 The Results

A predictable deal sourcing engine

Across 4 campaigns, Thomas Scott & Co generated 181 qualified opportunities worth $300K+ in pipeline value. The campaigns maintained 99% deliverability across 19,500+ emails.

0
Opportunities generated
0
Deliverability maintained
$300K+
Pipeline value created
4
Campaigns running simultaneously

Want results
like these?

Book a free strategy call and discover how we can build a predictable outbound pipeline for your business.

Book a 30 Minute Call