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High-End Fashion Europe Multi-Market Outreach

How Endresz generated 247 boutique conversations across Europe

Endresz, a high-end women's fashion brand, wanted to scale partnerships with independent designer boutiques across Europe. We built a multi-market outbound system that generated 247 qualified conversations and $128K+ in pipeline.

0
Boutique conversations
6 mo
Timeline
0
Reply rate
$128K+
Pipeline value
01 The Challenge

Cracking an extremely niche ICP

Endresz is a Dutch women's fashion brand specializing in timeless, high-quality designs produced in small batches. They wanted to scale partnerships with independent designer boutiques across Europe.

The challenge: this ICP is extremely niche and hard to qualify. Many boutiques don't list themselves on LinkedIn or major databases, and not all shops fit Endresz's strict criteria (premium, multi-brand, high-end positioning). Expanding into multiple European regions required copywriting in local languages and different outreach strategies per market.

02 The Solution

Multi-market boutique acquisition engine

We built a multi-market outbound system across the Netherlands, France, Poland, London, and select global markets. Campaigns were personalized in local languages, with messaging crafted to resonate with boutique owners.

01
ICP Refinement & Sourcing
Iterated through Apollo lookalike lists, Clay filters, and Deepseek enrichment. The breakthrough: Apollo keyword search ("boutique") delivered the most accurate ICP list, outperforming advanced sourcing methods.
02
Data Enrichment & Filtering
Clay filters refined lists by store size, product category, and brand mix. Key learning: personal email addresses outperform general inboxes for boutique owners.
03
Localized Messaging
Campaigns written in Dutch, French, Polish, and English. The Netherlands campaign used a highly personal approach that resonated strongly with boutique owners, achieving a 28.3% reply rate.
04
Multi-Market Execution
Launched campaigns across NL, France, Poland, London, and global markets simultaneously. Continuous A/B testing on subject lines, copy, and list sources per market.
“

Closedin helped us crack one of our biggest challenges: reaching the right boutiques. Their system didn't just generate replies - it generated qualified conversations with exactly the kind of stores we want to work with. The campaigns in the Netherlands and France were particularly strong, giving us real traction in Europe.

Founder, Endresz
03 The Results

A predictable boutique acquisition channel

Over 6 months, Endresz turned outbound into a predictable growth channel for boutique acquisition. The Netherlands campaign had the strongest performance with 28.3% reply rate and 91 opportunities. Localization in France (26.6%) and Poland (19.4%) proved the power of native-language outreach.

0
Qualified boutique conversations
0
Overall reply rate
$128K+
Boutique pipeline value
5
Markets across Europe

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