40+ Sales Navigator Boolean Search Strings (Free)

Founders and CEO targeting

Active founders (excluding former and stealth)

("founder" OR "co-founder" OR "ceo") NOT ("former" OR "ex-" OR "stealth" OR "advisor" OR "board")

Removes former founders and advisory-only roles which Sales Nav defaults often miss.

Sales leaders

VP Sales + CRO (excluding job seekers)

("vp sales" OR "vice president sales" OR "vp of sales" OR "chief revenue officer" OR "cro" OR "head of sales") NOT ("open to work" OR "looking for")

"#open_to_work" badges leak into Sales Nav results. This exclusion cleans them.

RevOps and Sales Engineering

RevOps + Sales Operations decision makers

("revops" OR "revenue operations" OR "sales operations") AND ("head" OR "director" OR "vp" OR "lead" OR "senior manager")

Use for selling tooling: Clay, Apollo, Outreach, Salesloft, RB2B etc.

Operations leaders

COO and operations leadership

("coo" OR "chief operating officer" OR "vp of operations" OR "head of operations") NOT ("former" OR "ex-")

Layer: company size 50-1000. COOs are great budget owners for ops tooling.

The other 36+ strings cover: Marketing leaders by sub-function (demand gen, ABM, content), Engineering leaders (CTO, VP Eng, Head of Platform), Finance (CFO, VP Finance, Controller), HR (CPO, VP People), Recruitment-specific roles, plus 8 exclusion patterns to remove job seekers and irrelevant titles.

40+ Sales Navigator boolean search strings